Privacy Policy

Measurement Infrastructure Built for Responsible Growth

This Privacy Policy explains how PixZent and its proprietary tracking technology, VerixTrack, process information necessary to route digital marketing campaigns, measure ad performance, detect invalid traffic, and support authorized clients and partners.

• Operating Entity: Fellblade Technologies Private Limited
• Corporate Website: https://pixzent.com/
• Tracking Subdomain: vt.pixzent.com
• Effective Date: September 15, 2026

At a Glance

• Technical Attribution: Processing network identifiers and click events strictly to validate ad delivery and conversion events.
• Customer-Directed Processing: Campaign traffic is routed exclusively in accordance with customer configurations.
• Global Compliance: Full alignment with India’s Digital Personal Data Protection Act (DPDP Act), the European Union/UK General Data Protection Regulation (GDPR), and US State Privacy Laws (CCPA/CPRA, VCDPA, CPA).
• Transparent Architecture: Full compliance with Google Ads Third-Party Click Tracker Certification standards, guaranteeing single-hop parameter preservation and anti-caching standards.

1. Scope and Organizational Identity

This Privacy Policy applies to the PixZent corporate website at https://pixzent.com/, the VerixTrack click-routing and attribution infrastructure hosted on vt.pixzent.com, and associated technical communications.

PixZent and VerixTrack are commercial brands owned and operated by Fellblade Technologies Private Limited, an Indian company incorporated under the Companies Act. VerixTrack operates as a proprietary, customer-directed performance measurement engine.

Advertisers, agencies, networks, and publishers utilizing VerixTrack maintain their own independent privacy notices governing their respective landing pages, web properties, and applications.

2. Legal Roles and Data Fiduciary / Processor Classification

• For Campaign and Click-Routing Data:

When routing traffic and attributing conversions on behalf of authorized clients, PixZent acts as a Data Processor under India’s DPDP Act, a Service Provider or Processor under US privacy laws, and a Data Processor under EU privacy laws. The client, agency, or advertiser acts as the Data Fiduciary or Data Controller. The client determines campaign configurations, landing page destinations, user notices, and statutory consent mechanisms.

• For Direct Corporate Operations:

For information collected directly through pixzent.com, business inquiries, platform administration, client billing, security telemetry, and statutory legal records, Fellblade Technologies Private Limited acts as the Data Fiduciary (or Data Controller / Business).

Clients remain strictly responsible for ensuring that all campaign traffic routed through VerixTrack is gathered lawfully with requisite consumer consents.

3. Information Collected and Processed

1. Public Website Inquiries and Communications

When contacting PixZent or requesting a demonstration on pixzent.com, we collect your name, business email address, company name, telephone number, and message correspondence.

Where permitted by your cookie preferences, pixzent.com uses the Google Analytics tag to evaluate website performance. The tag transmits technical signals including page URLs, referral headers, IP addresses, and device identifiers. Google processes this information in accordance with Google’s Partner Sites Policy.

2. Campaign Routing and Technical Attribution Data

When processing clicks through vt.pixzent.com, VerixTrack processes standard HTTP request signals:

• Advertising Click Identifiers: Specifically Google Click Identifiers (gclid, gbraid, wbraid) and standard campaign parameters (utm_source, utm_medium, utm_campaign, etc.) passed through tracking URLs solely for campaign attribution, quality verification, and conversion validation.
• Technical Request Headers: IP addresses, user-agent strings, browser/device attributes, referrer URLs, and coarse geographic regions derived from standard network headers.
• Event Diagnostics: Click timestamps, conversion postback values, session tokens, and traffic-quality metrics.

Sensitive Personal Data Restriction: VerixTrack is engineered exclusively for ad measurement and traffic routing. Clients and publishers are strictly prohibited from embedding passwords, payment card numbers, financial accounts, government-issued identification numbers, health records, or other sensitive personal data into tracking URLs or custom parameters.

4. Purposes and Lawful Bases for Processing

PixZent and VerixTrack process information strictly for operational and technical necessity:

1. Routing authorized ad clicks directly to client-designated landing pages.
2. Measuring clicks, conversions, postbacks, and marketing performance.
3. Generating attribution diagnostics and reconciliation reporting.
4. Identifying invalid traffic (IVT), non-human requests, and anomalous telemetry.
5. Maintaining infrastructure availability, transport security, and system performance.
6. Fulfilling contractual, legal, accounting, and regulatory compliance obligations.

Lawful Bases (under GDPR / International Frameworks):

Processing is conducted under the lawful bases of Contractual Necessity (providing routing and measurement services), Compliance with Legal Obligations (tax, corporate, and statutory records), and Legitimate Interests (safeguarding network security, mitigating invalid traffic, and maintaining platform uptime), or Consent where explicitly required by local law (such as optional website analytics cookies).

5. Transparent Redirection and Parameter Integrity (Google Ads Standards)

For Google Ads traffic routed through VerixTrack endpoints (such as https://vt.pixzent.com/click):

• Immediate Single-Hop Redirection: The redirection_url query parameter defines the immediate destination. A valid request redirects directly to that destination via a single HTTP 302 Found response.
• Destination Parameter Integrity: VerixTrack routes traffic strictly to the URL declared in the redirection_url parameter. The platform does not override, alter, or substitute the specified landing page with backend-configured alternative destinations.
• Parameter Preservation: All parameters included in the target destination—including gclid, gbraid, wbraid, and custom campaign tags—are forwarded unaltered without stripping or modification.
• Orphan Request Handling: Requests lacking a destination parameter fail gracefully to our primary corporate website (https://pixzent.com/) with strict anti-caching headers (Cache-Control: no-cache, no-store, must-revalidate; Pragma: no-cache; Expires: 0).

6. Cookies and Measurement Technologies

• Corporate Website (pixzent.com): Uses an explicit cookie-consent banner. Optional analytics tags initialize only after active opt-in consent is provided. Choices are stored locally for up to 180 days and can be updated or revoked at any time via on-page settings.
• Tracking Subdomain (vt.pixzent.com): Transparent click-routing requests redirect without dropping persistent user-tracking cookies prior to landing page arrival. Server-to-server postbacks and standard URL parameter forwarding are preferred for attribution.

Industry-Standard Opt-Out Channels

Users may manage digital advertising and audience preferences through established international portals:

• United States: Digital Advertising Alliance (DAA) | Network Advertising Initiative (NAI)
• European Union & UK: European Interactive Digital Advertising Alliance (EDAA)
• Canada: Digital Advertising Alliance of Canada (DAAC)

7. United States Multi-State Privacy Notice (CCPA, CPRA, VCDPA, CPA, CTDPA, TDPSA)

This section applies to residents of California, Virginia, Colorado, Connecticut, Texas, and other US states with comprehensive consumer privacy statutes.

• No Sale or Sharing of Personal Information: PixZent and VerixTrack do not “sell” personal information, nor do we “share” personal information for cross-context behavioral advertising as defined under the California Consumer Privacy Act (CCPA/CPRA) and related state laws.
• Service Provider / Processor Status: For campaign data, VerixTrack processes information solely as a Service Provider on behalf of its advertising clients.
• Consumer Rights: US residents may have the right to:

1. Know and access personal information processed about them.
2. Request correction of inaccurate personal information.
3. Request deletion of personal information.
4. Opt out of the processing of personal data for targeted advertising (managed primarily at the advertiser level).
5. Freedom from discrimination for exercising privacy rights.

• Global Privacy Control (GPC): While VerixTrack redirects are stateless HTTP single-hop operations, our corporate website honors browser-based opt-out signals where technically feasible.
• Exercising Rights: Email info@pixzent.com with the subject line “US Privacy Rights Request”.

8. European Economic Area (EEA) and UK Privacy Rights (GDPR)

If you are located in the EEA or the United Kingdom:

• Data Subject Rights: You are entitled to exercise your rights of Access, Rectification, Erasure, Restriction of Processing, Data Portability, and Objection under Articles 15–21 of the GDPR.
• International Data Transfers: When campaign telemetry or operational data is processed outside the EEA or UK, Fellblade Technologies Private Limited ensures appropriate safeguards are in place, including Standard Contractual Clauses (SCCs) approved by the European Commission or equivalent UK transfer mechanisms.
• Supervisory Authority: You maintain the right to lodge a complaint with your local Data Protection Authority (DPA) or the UK Information Commissioner’s Office (ICO).

9. Protection of Children and Minors

PixZent and its proprietary measurement engine, VerixTrack, operate strictly as business-to-business (B2B) performance marketing infrastructure. The platform is not directed to, marketed to, or intended for use by children. VerixTrack does not request, collect, or store an individual’s age or date of birth in its click-routing parameters.

Clients, agencies, and publishers are solely responsible for the campaign configurations they deploy and must ensure that VerixTrack is not used to target children or minors, or to process children’s personal data where prohibited by applicable law or ad platform policies.

• Google Ads Data Restrictions: Clients must not upload to Google Ads customer-data features any information they know relates to individuals under 13, information collected from a site or app directed to children under 13, or conversion information relating to Google-defined sensitive categories. Google’s platform restrictions apply strictly to all relevant Google Ads measurement features.
• Teen Audiences and Minor Protections: In accordance with Google’s personalized advertising policies, personalized advertising to individuals under 18 is strictly prohibited. Where India’s Digital Personal Data Protection Act, 2023 (DPDP Act) applies, an individual under 18 is classified as a child; the Act prohibits behavioral monitoring, tracking, or targeted advertising directed at children. Parental consent does not permit processing that applicable law otherwise prohibits.
• Inadvertent Data Remediation: If a client or partner discovers that personal information of a minor was inadvertently routed through VerixTrack, they must notify us promptly at info@pixzent.com with sufficient event identifiers. We will take immediate operational steps to restrict further processing and execute permanent deletion in accordance with our data hygiene protocols.

10. Data Retention and Deletion Protocols

• Raw Routing Event Records: Transient server access logs, IP addresses, and routing records used for diagnostics, attribution, and invalid traffic (IVT) evaluation are retained for up to 365 days, after which they are deleted or permanently aggregated.
• Aggregated Performance Metrics: Aggregated campaign statistics, conversion summaries, and billing records are retained for up to 24 months to satisfy statutory corporate, tax, and accounting standards.

11. Technical and Organizational Security Controls

Fellblade Technologies Private Limited maintains administrative, technical, and physical safeguards designed to prevent unauthorized access, accidental loss, or alteration of data. Controls include:

• Strict TLS 1.2 and TLS 1.3 cryptographic protocols across all endpoints.
• Role-based access controls (RBAC) and least-privilege infrastructure access.
• Continuous system telemetry and anomalous request rate-limiting.
• Regular vulnerability assessments and secure code deployment reviews.

12. Indian Statutory Compliance and Grievance Redressal (DPDP Act 2023)

In accordance with Section 8(10) of the Digital Personal Data Protection Act, 2023, individuals in India may contact our designated Grievance Officer regarding any data processing inquiries, consent withdrawals, or privacy grievances.

• Operating Entity: Fellblade Technologies Private Limited
• Proprietary Brands: PixZent | VerixTrack
• Attention: Grievance Officer
• Grievance Email: info@pixzent.com
• Registered Office Address:

Kind Attn: Grievance Officer

Fellblade Technologies Private Limited

No. 34 & 39 and 35 & 40, H. List 118, KH No. 935 & 999,

Horamavu, Bengaluru – 560043, Karnataka, India.

• Official Corporate Website: https://pixzent.com/

13. Additional Privacy Notice for PixZent.com Website Visitors

This section supplements this Privacy Policy and explains how PixZent.com collects, uses, and protects website visitors’ information.

13.1 Information We Collect

We may collect information you provide, such as your name, email address, contact details, company information, and inquiries. We may also automatically collect IP addresses, browser and device details, pages visited, time spent, and referring URLs.

13.2 Use of Information

We use this information to operate and improve our website, respond to inquiries, analyze website performance, and prevent fraud and security risks.

13.3 Cookies

We use cookies and similar technologies for website functionality and analytics. Optional analytics tags are activated only after consent where required. You may update your preferences through website cookie settings or disable cookies in your browser.

13.4 Information Sharing

We do not sell or rent personal information. We may share it with trusted service providers, where legally required, or when necessary to protect our rights and website security.

13.5 Data Security

We implement reasonable technical, administrative, and organizational safeguards to protect personal information. However, complete security of online transmission or storage cannot be guaranteed.

13.6 Third-Party Links

Our website may link to third-party websites. We are not responsible for their privacy practices or content.

13.7 Children’s Privacy

PixZent.com is a B2B website and is not intended for children. We do not knowingly collect personal information directly from children under 18. If such information is identified, we will take appropriate steps to delete it in accordance with applicable laws. Additional protections relating to VerixTrack and campaign activities are outlined in Section 9.

13.8 Privacy Rights

Depending on applicable law, you may request access to, correction of, or deletion of your personal information. Contact info@pixzent.com. US privacy rights requests may use the subject line “US Privacy Rights Request.”

13.9 Policy Updates

We may update this notice periodically. Changes will be published as part of this Privacy Policy with a revised effective date.

13.10 Contact

For privacy-related questions, contact info@pixzent.com.

14. Updates and Amendments

This Privacy Policy may be updated periodically to reflect infrastructure improvements, changes in legal statutes, or updates to digital advertising policies. The updated version will be published on [https://pixzent.com/privacy-policy] with a revised Effective Date.